#findyourfreedom - Fila launches ss21 campaign
For this upcoming Spring/Summer 2021 season, Fila has launched a new campaign called #FINDYOURFREEDOM featuring vibrant colors and fresh new summer pieces, while also sticking to the roots and including the classic Fila red, white and blue.
The campaign is aimed at a return to normalcy after months of lockdowns and for consumers to find their freedom in today's world. Their collection features a mix of active, trendy, and classic items as its split into four main categories: activewear, streetwear, fashion, and heritage. Each category was represented by Fila ambassadors including some big names such as; pro skateboarder Stefani Nurding, Tv Star Jack Fincham, and Vogue fashion editor Itunu Oke. The ambassadors can be seen sporting the new collection while going about their daily lives and activities. The collection consists of lightweight hooded jackets, graphic tees, tracksuits, bucket hats, and waist packs all filled with bold prints and pops of color. Shot in London, the Fila campaign expresses individuality and freedom while also celebrating the 110 years of Fila's rich history.